The Phanta Media Team
A collection of articles and posts written by the team here at Phanta Media.
Leah Earle was a digital content producer at Phanta Media and she really enjoys pj pants. Sadly she left our team to become a full-time parent. We miss her, but now she gets to WFH everyday! This was written pre-COVID, but we wanted to share it again because it's just as relevant today as ever!
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When Mark’s business coach Warren Coughlin came on our podcast to talk about B2B business mentorship he delivered truckloads of wisdom. One of the things that was covered during the talk was having the right mindset when going into a sales call. And while many people find sales, B2B sales calls and the like intimidating, it doesn’t have to be.
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You want to know, “How much?” Video doesn’t have to be expensive. Fact is, you can be every bit as effective with a small-budget video as you can be ineffective and wasteful with a national campaign-sized budget.
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Due to current questions within our space, some of which include the question as to whether unpaid internships are morally or legally above the board, we’ve regrettably closed the application process to our program.
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When a company is rebranding, it’s usually more than a graphic or logo change. That company is sticking a flag in the ground and declaring to the world that they are moving on from their old brand to a brand that actually represents who they are today.
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Video has quickly become one of the most engaging forms of content on social media, but how do you use video in your social media strategy, effectively?
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It really pays off to be a problem solver. In a B2B business there are always things that could be faster, more efficient, or simply cost less.
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If you work as a copywriter, a video producer or someone who's going to be writing for video projects, it's important to know that not all types of writing are equal. You may be the best in the world at writing blogs or news articles, but that doesn't mean you can write a video script.
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It doesn’t matter if you’re developing content to represent your brand, giving a keynote presentation or attempting to cheer up your child’s little league team, no matter the communication channel or reason, it’s vitally important to understand your target audience.
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Freelancing as a career option is growing more and more popular, particularly in creative fields. Freelancers work as independent contractors and are hired on a project-by-project or task-by-task basis by many B2B businesses. This allows both organizations and freelancers the ability to avoid long-term commitments.
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