How Can You Use Video to Rebrand Your Company?

How Can You Use Video to Rebrand Your Company? A brand video will not only share a company’s new identity but will speak to what they stand for.

When a company is rebranding, it’s usually more than a graphic or logo change. That company is sticking a flag in the ground and declaring to the world that they are moving on from their old brand to a brand that actually represents who they are today.

Companies rebrand as they change and develop internally, as markets change and as the expectations in those industries change. Over time, brands can’t help but look and feel out-of-date. A business may need to go through a rebrand or a refresh to rejuvenate their company or if they undergo logistical, managerial or ownership changes. Rebranding helps a company declare that their visual identity, brand, name, feel and/or product line represents who they are today.

As company’s go through a rebrand, video can be a very useful tool. Once a new visual identity is created and a new brand is established through brand guidelines, a video is a great way to visually and emotionally convey that new identity to both an internal and external audience.

A brand video will not only share a company’s new identity, but will speak to what they stand for. It can share an emotional story or journey and help reinforce new feelings and emotions tied to the new brand. A brand video can be a story-based piece that focuses on fictional characters, it can tell the company’s own story or it can simply reveal the transition from old brand to new brand and speak to what the new brand represents.

Ultimately, if you are wondering how can you use video to rebrand your company? The answer is that video is a fantastic tool when a company is rebranding and it can be used in many great ways.