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#Extraordinary strategies to help you grow.

From often overlooked tips to advanced strategies, our ponderings, and the latest best practices on marketing and sales.

 

Corporate Marketing Video Production

The Phanta Media Team
The Phanta Media Team
August 22, 2019
We were once told, "If you're going to take a risk in business, take the risk on sales and marketing." While this wise piece of advice has paid off well for us at PHANTA, as our clients would tell you, working with us is virtually risk-free. In today's market, leveraging video for marketing and promotion has become almost as common and natural as breathing. So how do you stand out?
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Giving Back: 5 Ways to Incorporate Philanthropy into Your Business

The Phanta Media Team
The Phanta Media Team
August 18, 2019
For founder Blake Mycoskie of TOMS, philanthropy isn’t just part of the brand, it’s at the core of his business model. In case you aren’t familiar with the ultra-successful company, TOMS launched in 2006 with a simple premise: for every pair of shoes purchased they would give a pair of shoes to a child in need.
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5 Tips for Working With Your Video Production Company

The Phanta Media Team
The Phanta Media Team
July 29, 2019
Like all great relationships, the key to a successful working relationship with your video production company comes down to communication. When you’re outsourcing a video project, or frankly any creative project, the more in sync you are with the people executing your project the better the outcome.
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5 Tips to Determine Your Video Budget

The Phanta Media Team
The Phanta Media Team
July 15, 2019
Great! You’ve decided you want to invest in a professional video for your company. Now you’re probably thinking, "how much am I going to have to spend? How do I determine my video budget?" The reason you won’t find a price list on our website (or frankly almost every professional production company) is that there’s no one-size-fits-all solution. It honestly depends. And there are many factors that build ...
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Increase Your B2B Lead & Sales Conversion Rate with Video

The Phanta Media Team
The Phanta Media Team
July 10, 2019
You spend a lot of time and budget driving qualified B2B leads to your sales funnel.  And while it's tempting to just increase the top end, at a certain point you've got to look for ways to jack your conversion rates to lower your costs and boost your ROI.
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Conference Video Production

The Phanta Media Team
The Phanta Media Team
July 9, 2019
Whether you're arranging a meeting for a few or a few hundred – a private seminar right up to a full-blown international conference, conference and seminar video production adds significant value. Just think about the audience, sitting in the endless hours of: presentation… presentation… talking head… break… presentation… (you get the idea).
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How to Write an iTunes Review

The Phanta Media Team
The Phanta Media Team
March 30, 2019
Here at Phanta Media we’re pretty proud of our weekly podcast.
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The Branded Content Play for B2B companies.

The Phanta Media Team
The Phanta Media Team
March 23, 2019
Social media, ad blockers, decreasing attention spans, and overall reach of Internet marketing campaigns are some of the things that have changed how B2b businesses market their brand or company in recent years. 
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How do You Find Actors for a Corporate Video?

The Phanta Media Team
The Phanta Media Team
March 17, 2019
When you are planning a video production, chances are you will need people to appear on camera in some capacity. So, how do you find actors for a corporate video?
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What Makes a Good Corporate Training Video?

The Phanta Media Team
The Phanta Media Team
March 10, 2019
The top two things that make a good corporate training video are relevancy of information and the creative way that the information is delivered.
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