#Extraordinary strategies to help you grow.

Whether it's video for internal events (sales meetings, AGMs, employee engagement) or external (trade or union conferences, panel discussions, sales pitches), conferences and seminars are better with video.

Sara Critchfield, Editorial Director, Upworthy.com raised an interesting point in her address at the recent Personal Democracy Forum in NYC when she elaborated on their Big Data Secret.

Is it time for you to invest in social media marketing, or do you want to stay old-school?

Awareness campaigns are sometimes tricky to produce. On one hand, there’s usually always a good intention behind them. But even good intentions don’t make up for terrible execution. Following the Superbowl, Nationwide Insurance received significant backlash for their “Make Safe Happen” spot for being too morbid. Unfortunately in the current media landscape, intent is not enough, it's all about perception. ...

Everyone knows that you have to have video on your website. Video should be spread all over that thing like angry on a wet cat but mediocre video made out of run-of-the-mill ideas will do nothing at all. Here are the most common ways you can incorporate video onto your site and some extraordinary examples of how to do it right.

Almost every time we ask a new or prospective client who their target audience is, they think we mean in terms of demographics. In other cases, they don’t have a target at all, and think that targeting to “everyone” is the best bet.

"How much does a video cost?" This is a question that, as a corporate video production company, we are asked a lot. It’s kind of like asking, ‘how much does a car cost?’ A used car could cost you $3000 but a new high-end car could cost you $200,000. They are both going to get you from A to B but what you buy will depend on how you want to get there and what you value.

Instagram is a visual medium and what I’m about to tell you, in a nutshell, is that people want their content visually these days. This is based on your social contact’s and friend’s need to know upfront if a post is going to interest them without having to read a single word. So start using social media’s visual VIP: Instagram.

The Transportation & Logistics Industry faces a unique set of challenges that often leaves everyone feeling the push/pull of meeting client’s needs while maintaining margins. Ever-rising client expectations, ultra-price-sensitive markets, and environmental events that are out of our control. This is a tough industry and we understand that.

Be it personal or corporate finance, investments, group benefits, life insurance, home, auto (there’s an endless list), no one wants to be associated with risk.