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#Extraordinary strategies to help you grow.

From often overlooked tips to advanced strategies, our ponderings, and the latest best practices on marketing and sales.

 

Event Video Production for Conferences & Seminars

The Phanta Media Team
The Phanta Media Team
August 14, 2018
Whether it's video for internal events (sales meetings, AGMs, employee engagement) or external (trade or union conferences, panel discussions, sales pitches), conferences and seminars are better with video.
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Where’s Your ‘Emotion’ Chip? - Emotional Video Marketing

The Phanta Media Team
The Phanta Media Team
July 8, 2018
Sara Critchfield, Editorial Director, Upworthy.com raised an interesting point in her address at the recent Personal Democracy Forum in NYC when she elaborated on their Big Data Secret.
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Invest in Social Media Marketing: 10 Signs It's Time

The Phanta Media Team
The Phanta Media Team
May 30, 2018
Is it time for you to invest in social media marketing, or do you want to stay old-school?
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How to create an effective awareness marketing campaign

The Phanta Media Team
The Phanta Media Team
March 16, 2018
Awareness campaigns are sometimes tricky to produce. On one hand, there’s usually always a good intention behind them. But even good intentions don’t make up for terrible execution. Following the Superbowl, Nationwide Insurance received significant backlash for their “Make Safe Happen” spot for being too morbid. Unfortunately in the current media landscape, intent is not enough, it's all about perception. ...
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Incorporating Video into Your Website in an Extraordinary Way

The Phanta Media Team
The Phanta Media Team
February 28, 2018
Everyone knows that you have to have video on your website. Video should be spread all over that thing like angry on a wet cat but mediocre video made out of run-of-the-mill ideas will do nothing at all. Here are the most common ways you can incorporate video onto your site and some extraordinary examples of how to do it right.
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Understanding your target audiences for video marketing

The Phanta Media Team
The Phanta Media Team
February 24, 2018
Almost every time we ask a new or prospective client who their target audience is, they think we mean in terms of demographics. In other cases, they don’t have a target at all, and think that targeting to “everyone” is the best bet.
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How Much Does a Video Cost?

The Phanta Media Team
The Phanta Media Team
January 14, 2018
"How much does a video cost?" This is a question that, as a corporate video production company, we are asked a lot. It’s kind of like asking, ‘how much does a car cost?’ A used car could cost you $3000 but a new high-end car could cost you $200,000. They are both going to get you from A to B but what you buy will depend on how you want to get there and what you value.
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The Top Ten Reasons Your Business Should Have Instagram

The Phanta Media Team
The Phanta Media Team
November 24, 2017
Instagram is a visual medium and what I’m about to tell you, in a nutshell, is that people want their content visually these days. This is based on your social contact’s and friend’s need to know upfront if a post is going to interest them without having to read a single word. So start using social media’s visual VIP: Instagram.
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Video Production for Transportation, Trucking, & Logistics Companies

The Phanta Media Team
The Phanta Media Team
August 25, 2017
The Transportation & Logistics Industry faces a unique set of challenges that often leaves everyone feeling the push/pull of meeting client’s needs while maintaining margins. Ever-rising client expectations, ultra-price-sensitive markets, and environmental events that are out of our control. This is a tough industry and we understand that.
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Video Production for Insurance & FIs

The Phanta Media Team
The Phanta Media Team
August 22, 2017
Be it personal or corporate finance, investments, group benefits, life insurance, home, auto (there’s an endless list), no one wants to be associated with risk. 
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