You want to know, “How much?” Video doesn’t have to be expensive. Fact is, you can be every bit as effective with a small-budget video as you can be ineffective and wasteful with a national campaign-sized budget.
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Due to current questions within our space, some of which include the question as to whether unpaid internships are morally or legally above the board, we’ve regrettably closed the application process to our program.
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When a company is rebranding, it’s usually more than a graphic or logo change. That company is sticking a flag in the ground and declaring to the world that they are moving on from their old brand to a brand that actually represents who they are today.
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Video has quickly become one of the most engaging forms of content on social media, but how do you use video in your social media strategy, effectively?
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If you work as a copywriter, a video producer or someone who's going to be writing for video projects, it's important to know that not all types of writing are equal. You may be the best in the world at writing blogs or news articles, but that doesn't mean you can write a video script.
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IT APPEARS to be incredibly counterintuitive. We get push back. We’re often asked how our contacts will internally justify the spend.
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A key word we find ourselves using a lot in the initial video consultation process is “authenticity.” At first, some may see it as a mere buzzword, but to us, authentic video is a style, a philosophy, and always a factor to be considered when deciding how to communicate a message.
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Does experience matter? Today, systems replace people. Technology replicates creativity. Low cost equipment floods the market creating new “experts”.
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IT'S LIGHTWEIGHT and portable. It's inkless and environmentally friendly, void of any ribbons or ink cartridges.
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“Brand image” is thrown around so often in marketing that it’s becoming cliché to talk about. But clichés aside, it is still an important thing to think about.
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